Sprint’s Super Bowl commercial has a dad who fakes his death in front of his kids just to get out of his Verizon contract. He does it by pushing the family car off a cliff.

At one point, the boy asks the dad, “Isn’t that illegal?” And a subtitle comes up saying, “Yes, extremely illegal.” It’s supposed to be funny, but this is awfully dark humor for a Super Bowl ad.

It wouldn’t be surprising if it got the same negative reaction as that Nationwide Insurance ad a few years ago, where the kid talks about how he can’t do the things other kids do because he died in an accident. Although that one was serious.

Check out the ad below. What do you think? Funny, or over the line?